Spring & Mulberry

Exploring a world of sweet beyond sugar

Can dates elevate beyond the bulk aisle?

CHALLENGE

Spring & Mulberry makes fantastic-for-you chocolate sweetened with dates instead of refined sugar. Founders Kathryn Shah and Sarah Bell desired to build a brand with enough taste and dimension sit next home and fashion products, not just health foods.

SOLUTION

Letter A built a world around “The Land of Spring & Mulberry,” where food, feasts and friends are abundant, good-looking and good-for-you. The positioning, “Exploring a World of Sweet Beyond Sugar,” moved Spring & Mulberry from a claims brand to a lifestyle brand, with permission to participate across food, fashion, home and wellness.

The brand launched direct-to-consumer in 2022, with a Shopify experience built for appetite appeal, gifting and editorial storytelling.

WE DELIVERED

Brand Strategy + Positioning
Brand Identity + Logo
Copywriting + Taglines
Shopify Website Design
Website Development
Packaging Design
Photo Art Direction
Email Marketing
Seasonal Campaigns
Fractional Creative Direction

PRESS

Dieline
Print Design Podcast
Forbes

Collection of Spring & Mulberry boxes designed by LETTER A

Spring & Mulberry chocolate photo art direction and packaging design by Letter A — date-sweetened chocolate boxes with fruit

pring & Mulberry Shopify ecommerce website design

Spring & Mulberry chocolate photo art direction by Letter A — date-sweetened chocolate boxes with fruit

Spring & Mulberry social media content by Letter A

Spring & Mulberry campaign photography featuring chocolate, fruit and florals

Spring & Mulberry date sweetened chocolate ingredients, Photo Art Direction by Letter A

Spring & Mulberry launched direct-to-consumer. By September 2024, the company announced expansion into more than 145 Whole Foods Market stores across the North Atlantic, Northeast, and Southern regions. Retail and online partners now include Whole Foods Market, Anthropologie, Bloomingdale's, Goop, Macy's, Nordstrom, Terrain, Amazon, and QVC.