Spring & Mulberry

Exploring a world of sweet beyond sugar

CAN DATES ELEVATE BEYOND THE BULK AISLE?

Spring & Mulberry makes date-sweetened chocolate made with fantastic-for-you ingredients. We built a brand strategy around exploring a world of sweet beyond sugar. Enter “The Land of Spring & Mulberry” where food, feasts, and friends are abundant, good-looking, and good-for-you.

WE DELIVERED

Brand Strategy + Positioning
Brand Identity + Logo
Copywriting + Taglines
Site Design + Development
Packaging Design
Photo Art Direction
Email Marketing
Seasonal Campaigns
Fractional Creative Direction

Since its launch in 2022, Spring & Mulberry is steadily growing. It is currently in over 50 retailers in the US, was chosen to be in the GOOP gift guide, featured on the Today Show, QVC and now in 125 Whole Foods locations on the East Coast.

Letter A has the uncanny ability to distill a complex idea down to its essence and bring it to life in a clear, compelling, yet unexpected way.

KATHRYN SHAH
FOUNDER SPRING & MULBERRY

Elevating Spring & Mulberry from health food product to lifestyle brand opened doors to collaborations and shelf presence in the fashion, home and wellness space.

FEATURED PROJECTS