ABOUT
I started Letter A after many years leading creative teams at places that I absolutely loved. To be quite honest, it wasn’t easy leaving behind the hallowed halls of, say, Vogue or kate spade new york. At the same time, I kept feeling a pull to create something else. Something fresh.
Just like the founders and stakeholders who now come to Letter A, who feel this undeniable spark to make their ideas real.
I so get it. That’s why it’s genuinely a thrill to help brands — big and small, legendary and emerging — show up in a way that actually reflects their magic.
ALLISON HENRY AVER
FOUNDER & EXECUTIVE CREATIVE DIRECTOR, LETTER A
“. . . it’s genuinely a thrill to help brands — big and small, legendary and emerging — show up in a way that actually reflects their magic.”
ALLISON HENRY AVER
Kate Spade Saturday Spring Campaign
QUESTIONS WE GET
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Our founder, Allison Henry Aver, spent her career leading in-house creative for premier fashion and beauty brands in New York City. She knows the daily flex a brand needs — and the foundation it takes to support it.
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Allison Henry Aver leads every engagement directly supported by a handpicked team of senior-level talent matched to the project.
Every member of Letter A has sat in-house at iconic brands, not just advised from the outside — so they know firsthand what it takes to run a successful brand day in and day out. -
Founders and teams with ambition and big ideas, building meaningful brands meant to last.
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Clarity. Alignment. Distinction.
kate spade new york, “Westward” campaign
