I started Letter A because founders kept coming to me with some version of the same problem: “I have a logo, but I still don’t have a brand.” Closing that gap — between an assortment of assets and a world that hangs together and means something— is exactly what I built Letter A to do.
I knew that gap well because I lived on the other side of it. Prior to starting Letter A, I lead creative teams at kate spade new york, Kate Spade Saturday and Bumble and bumble — beloved brands with soul and spirit. Working in-house is where you learn what a brand really needs: stories to tell for almost 365 days a year, a point of view that holds up everywhere, and a vision to stand for beyond what you sell.
ALLISON HENRY AVER,
FOUNDER & EXECUTIVE CREATIVE DIRECTOR, LETTER A
QUESTIONS WE GET
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Our founder, Allison Henry Aver, spent her career leading in-house creative for premier, global fashion and beauty brands in New York City. She knows the daily flex a brand needs — and the foundation it takes to support it.
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Allison Henry Aver leads every engagement directly supported by a handpicked team of senior-level talent matched to the project.
Every member of Letter A has sat in-house at iconic brands, not just advised from the outside — so we know firsthand what it takes to run a successful brand day in and day out. -
Founders and teams with ambition and big ideas, building meaningful brands meant to last.
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Clarity. Alignment. Distinction.
