We help brands clarify their personality, purpose and point of view.
BUILDING A WORLD
Intentionally shaping brands as a whole. Thoughtfully articulating strategic thinking alongside creative expression.
CLARIFY TO AMPLIFY
A strong brand foundation is more than a visual identity. It’s a lens for every decision you make.
WHAT WE DO
Brand positioning, visual identity, voice, and vision — working as one, built as one. For founders building something new and established brands ready to look, and sound, the part again.
QUESTIONS WE GET
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Our founder, Allison Henry Aver, spent her career leading in-house creative for premier, global fashion and beauty brands in New York City. She knows the daily flex a brand needs — and the foundation it takes to support it.
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Allison Henry Aver leads every engagement directly supported by a handpicked team of senior-level talent matched to the project.
Every member of Letter A has sat in-house at iconic brands, not just advised from the outside — so we know firsthand what it takes to run a successful brand day in and day out. -
Founders and teams with ambition and big ideas, building meaningful brands meant to last.
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Clarity. Alignment. Distinction.
TRUSTED BY
FASHION & JEWELRY
Adina Reyter Jewelry
Ann Taylor
Enea
Cake Members
Kate Spade Saturday
kate spade new york
Kinn Studio
OAD New York
Stylest Swim
Soft Surroundings
Tanya Taylor
BEAUTY
FITNESS & SPORT
LIFESTYLE & TECH
Amelin Archive
Casetify
L’or de Seraphine
+Foundry
Ripl Efek
Social Goods
Union Station Weddings
FOOD & BEVERAGE
KIDS
ABOUT ALLISON HENRY AVER, FOUNDER & CREATIVE DIRECTOR OF LETTER A
I started Letter A because founders kept coming to me with some version of the same problem: “I have a logo, but I still don’t have a brand.” Closing that gap — between an assortment of assets and a world that hangs together and means something— is exactly what I built Letter A to do.
I knew that gap well because I lived on the other side of it. Prior to starting Letter A, I lead creative teams at kate spade new york, Kate Spade Saturday and Bumble and bumble — beloved brands with soul and spirit. Working in-house is where you learn what a brand really needs: stories to tell for almost 365 days a year, a point of view that holds up everywhere, and a vision to stand for beyond what you sell.
OVER 25 YEARS OF LEADING PREMIER, GLOBAL FASHION, BEAUTY & CPG BRANDS
KIND WORDS
