Foot Locker Campaigns
The Heart of Sneakers
REINVIGORTING A HERITAGE BRAND FOR A NEW CONSUMER
Letter A provided fractional Creative Direction and Creative Marketing support for the internal team. Global strategic efforts were in place to establish Foot Locker as style leader in the sneaker space. We concepted and executed editorial seasonal campaigns and imagery featuring an edgier point-of-view on styling, casting, and attitude.
WHAT WE DELIVERED
Fractional Creative Leadership
Photo Art Direction
Campaign Concepting
Email Marketing
This brand work was part of a company wide “Lace-Up” plan to leverage core markets and differentiate the store experience. In August 2024, Foot Locker posted positive comps for the first time in six quarters.
