Stylest System
Body Boosting Swim Solutions
HOW TO COMMUNICATE A SERVICE, A COMMUNITY AND A PRODUCT LINE?
Stylest had invented a swim bra. This ingenious idea gave those who needed it the freedom to wear the less supportive swimsuit styles they had always wanted. Voilà Aqua-lingerie!
WE DELIVERED
Brand Strategy + Positioning
Visual Identity
Logo Design
Packaging Design
The three female founders of Stylest had more product ideas beyond a swim bra. They had style advice and lifestyle topics they wanted to address under the brand umbrella. Together, we built a foundational platform that addressed all these needs — targeting their like-minded community of women who all faced the same issues around aging, motherhood, and the dreaded annual shopping for a swimsuit.
