Kate Spade Saturday
Channeling the spirit of Saturday seven days a week
BUILDING A BRAND FROM THE GROUND UP
Kate Spade Saturday — the more casual lifestyle brand launched by Kate Spade New York — embraced the carefree spirit of Saturday seven days a week. The innovative, digital-first approach was a first for a retailer in this space.
Saturday spoke to young women who wanted to have fun with fashion and fun with their friends.
WE DID IT ALL
Brand Strategy + Positioning
Logo + Visual Identity
Photo Art Direction
Voice + Copy Writing
Photo Art Direction
Packaging + Product Design
Seasonal Campaign Execution
Site Design + Development
Social Media Content
The work shown below is only a fraction of the output the internal team created in the first two years of the brand’s existence. All work was done internally by the creative marketing team led by Allison Henry Aver.
As part of digital-first approach, Kate Spade Saturday launched with a website and 24-hour “window shops” located in the windows of empty storefronts in NYC. Shoppable by touchscreen, these micro-shops were full of fashionable essentials: sun hats, handbags umbrellas, games and dresses. And it could all be delivered within one hour by a Kate Spade Saturday bike messenger.
