OAD Studio

A handbag line based on principles of line and form

BEAUTIFUL UTILITY

OAD STUDIO creates functional (and fun) handbags that carry both conversations and your belongings. Based in South Korea and New York City, OAD rang up Letter A to help with a refresh. We saw a bigger opportunity to build out a broader philosophy around playfulness and usefulness, balance and imbalance, order and chance.

WHAT WE DID

Brand Strategy + Positioning
Visual Identity
Logo Design
Voice + Copywriting
Packaging Design
Photo Art Direction

FEATURED PROJECTS