OAD Studio

Handbags based on the Principles of Line and Form

BEAUTIFUL UTILITY THROUGH BRANDING AND PRODUCT

OAD STUDIO creates functional (and fun) handbags and accessories that carry both conversations and your belongings. Based in Korea, OAD rang up Letter A to help refresh the branding. We saw a bigger opportunity to build out a broader philosophy around playfulness and usefulness, balance and imbalance, order and chance.

WHAT WE DID

Brand Strategy + Positioning
Visual Identity
Logo Design
Voice + Copywriting
Packaging Design
Photo Art Direction

FEATURED PROJECTS