Casetify
Where creativity is a superpower
Can tech accessories be a work of art?
CHALLENGE
CASETiFY founder, Wes Ng, wanted to evolve his commodity phone case company into a global lifestyle brand at the intersection of art, technology, and personal style.
SOLUTION
We positioned CASETiFY as a platform built on creativity rather than a brand that sells protection. Product, packaging, and retail experiences were all designed around self-expression and personal style, extending from store design through the artist program and global collaborations.
Following the 2018 rebrand, CASETiFY expanded its retail footprint, artist program, product range, and global collaborations.
Brand strategy and creative direction by Allison Henry Aver, in collaboration with AfterAll Studio and the CASETiFY team.
WHAT WE DELIVERED
Brand Strategy + Positioning
Visual Identity
Logo Design
Photoshoot Art Direction
Tone of Voice
Packaging Design
Fractional Brand Consulting
Fractional Creative Direction
PRESS & RECOGNITION
CASETiFY’S embrace of the art and design world opened doors to product collaborations with global brands and influencers such as Disney, BTS, Barbie, Star Wars, Olivia Rodrigo, Yayoi Kusama, Harry Potter, Clare V and the Louvre.
CASETiFY’s commitment to creativity was showcased with the CASETiFY ARTIST initiative. Using CASETiFY products as pocket-sized pieces of art, this program let illustrators, designers and creators share and sell their work with their followers and fans.
“Allison and her team took the ideas I had in my head and made them into a brand.”
WES NG
FOUNDER + CEO, CASETIFY
