Casetify Rebrand
Where creativity is a superpower
CAN TECH ACCESSORIES STAND FOR SOMETHING MORE?
CASETiFY began as a custom phone-case company. Founder Wes Ng wanted to transform the business into a global lifestyle brand at the intersection of art, technology, and personal style. We positioned CASETiFY around a platform built on creativity — product, packaging and retail experiences designed for self-expression and personal style, from store design to partnerships.
Following the 2018 rebrand, CASETiFY expanded its retail footprint, artist program, product range, and global collaborations. By 2022, published reports placed annual revenue at approximately $300 million and cumulative sales above 15 million phone cases worldwide.
Brand strategy and creative direction by Allison Henry Aver, in collaboration with AfterAll Studio and the CASETiFY team.
Brand Strategy + Positioning
Visual Identity + Logo Design
Photoshoot Art Direction
Tone of Voice
Packaging Design
Fractional Consulting + Creative Direction
WHAT WE DELIVERED
PRESS & RECOGNITION
CASETiFY’S embrace of the art and design world opened doors to product collaborations with global brands and influencers such as Disney, BTS, Barbie, Star Wars, Olivia Rodrigo, Yayoi Kusama, Harry Potter, Clare V and the Louvre.
CASETiFY’s commitment to creativity was showcased with the CASETiFY ARTIST initiative. Using CASETiFY products as pocket-sized pieces of art, this program let illustrators, designers and creators share and sell their work with their followers and fans.
“Allison and her team took the ideas I had in my head and made them into a brand.”
WES NG
FOUNDER + CEO, CASETIFY
