Casetify
Where creativity is a super power
CAN A PHONE CASE STAND FOR SOMETHING MORE?
CASETiFY founder, Wes Ng, envisioned elevating his phone case company from commodity retailer to industry leader in the world of art, creativity and technology. We gave CASETiFY a platform based on creativity; with product and retail experiences designed for self-expression and personal style. Our work influenced all channels—from store design and strategy, to packaging and partnerships.
Brand Strategy + Positioning
Visual Identity + Logo Design
Photo Art Direction
Tone of Voice
Packaging Design
On-Going Strategic Consulting
WHAT WE DELIVERED
Building a beloved brand has paid off: Casetify now has over 300 million dollars in sales, has over 25 stores across, Europe, Asia and Australia and has sold over 3 million phone cases. It has over 2.7 million followers on Instagram.
CASETiFY’S embrace of the art and design world opened doors to product collaborations with global brands and influencers such as Disney, BTS, Barbie, Star Wars, Olivia Rodgrigo, Yayoi Kusama, Harry Potter, Clare V and the Louvre.
CASETiFY’s commitment to creativity was showcased with the CASETiFY ARTIST initiative. Using CASETiFY products as pocket-sized pieces of art, this program let illustrators, designers and creators share and sell their work with their followers and fans.
