Cake
An invite-only community for the serious shopper
CAN SAVING MONEY FEEL EXCLUSIVE AND CHIC?
CAKE is a marketing and sales channel for fashion and lifestyle brands to connect with high value customers. For consumers, it’s an invite-only opportunity to receive friend-of-the-brand perks. The ask? Create a premium VIP brand experience that focuses on community rather than consumption, discovery over discounts, and reflects the values and taste levels of both its brand partners and CAKE members.
WHAT WE DELIVERED
Brand Strategy + Positioning
Brand Identity + Logo
Fractional Creative Direction
Messaging Hierarchy Guidance
Email Marketing
Upon launching, CAKE successfully signed on over 25 brands partners, including CO, Alison Lou, Veronica Beard, Tanya Taylor, Jennie Kane, Goop Beauty, Markarian, Alex Mill and Mansur Gavriel.
