Kinn

Heirloom Jewelry for the Modern Woman

CAN FINE JEWELRY GAIN THE TRUST OF ONLINE SHOPPERS?

Kinn Jewelry, a newcomer to the direct-to-consumer market, needed to instill trust in shoppers unused to purchasing fine jewelry online. Drawing from the founder’s family history, we established an alluring storyline based on offering heirloom pieces one could pass down for generations. A feminine personality and an introspective voice aligned with LA-style and sultry sensibility, built the foundation for growing a heritage jewelry brand with a modern touch.

WE DELIVERED

Brand Strategy + Positioning
Voice Direction
Copywriting
Taglines
Visual Identity
Logo Design
Packaging Design
Photo Art Direction

Since rebranding in 2018, Kinn has seen phenomenal growth and brand awareness. They have also moved offline with a presence in Clare V and Goop shops. In 2024, Kinn opened their first retail location at The Platform in Los Angeles.

The Kinn branding encompasses more than the logo, the color and the typography. It is the heartbeat of our brand. It is our North Star. It is the foundation for everything we do. With this clarity, our team innovates and experiments faster. We make decisions with more confidence. We spend less time debating our identity and more time executing effectively. It’s this depth of alignment that’s driven results — not just in awareness, but in loyalty and resonance with our audience. 

JENNIE YOON
CEO + FOUNDER, KINN JEWELRY

FEATURED PROJECTS