L’or de Seraphine

Objects of your affection

Close-up of patterned paper with blue and white vintage key and label designs, including some with the text 'for de SERAPHINE'.
A hexagonal badge with the words 'Objects of Your Affection' in the center, surrounded by a border with the text 'Serraphine for Love' repeated around it.

What makes a home feels like yours?

CHALLENGE

L’or de Seraphine, a premium candle brand, had a founders’ story worth telling: two sisters with a deep love of art history and maximalist. However they were stuck in a crowded and dusty category. They desired to see whether their point of view could evolve beyond candles and create a larger brand story.

WHAT WE DELIVERED

We saw an opportunity to expand L’or de Seraphine’s story beyond scent. We crafted a brand strategy where every print, pattern, and object’s reason for being is drawn from the sisters’ art historical references rather than the usual vocabulary of luxury scent.

The system extended naturally into home goods and lifted the candle line's distribution into higher-end retail.

WHAT WE DELIVERED

Brand Strategy
Brand Positioning
Brand Identity
Logo Design + Brand Marks
Voice Direction
Tagelines
Photoshoot Concept + Art Direction
Product Storytelling Strategy
Shopify Ecommerce Website Design
Shopify Site Development

L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop
L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop

L’or De Seraphine’s rebrand opened doors for product placement at higher-end retailers such at Bloomingdale’s, Maisonette and Anthropologie.

L'or de Seraphine brand photography art directed by Letter A — copywriting
L'or de Seraphine brand photography art directed by Letter A — images for instagram
Shopify mobile website for L'or de Seraphine, showcasing a collection of marble candles. The images display various sections with candle images, product descriptions, and brand information, all styled with pastel and soft color themes.
A decorative floral patterned background with blue flowers and leaves on a red dotted background, with a pink and purple zigzag border. Overlaid text in yellow states: 'Understated is Overrated'.
Website Design for Premium Candle Brand
A decorative background pattern of blue and white key illustrations with the words 'for de SERAPHINE' around each key, and a centered beige square with a quote that reads, 'It's not about having more, it's about having more with more meaning.'
L'or de Seraphine brand photography art directed by Letter A — three emails featuring candles
L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop

Letter A just “got it.” For years we struggled to find the words to describe our vision. Allison and her team brought our brand to life better than we could have imagined.

DARA WEISS
CEO+FOUNDER, L’OR DE SERAPHINE

L'or de Seraphine brand photography art directed by Letter A — ceramic candle on styled tabletop
A green fabric with a blue floral pattern featuring roses, smaller flowers, and leaves.
L'or de Seraphine brand photography art directed by Letter A — brand guidelines with colorful palette
A white bust sculpture of a classical figure wearing a modern lampshade with an abstract pattern as a hat, set against a pink wall with black and white tropical and animal drawings.
L'or de Seraphine brand photography art directed by Letter A — copywriting that says "there's no place like home"

FEATURED PROJECTS

Spring & Mulberry Brand Identity & Packaging Design by Letter A — date sweetened chocolate on table by fruits

Spring & Mulberry

Kinn Jewelry Rebrand and Packaging Design by Letter A — blue box with gold ring

Kinn Studio

Tea Collection Clothing Rebrand by Letter A — little girl sitting on floor on red background

Tea Collection