L’or de Seraphine
Objects of Your Affection
CAN CANDLES TELL A MORE MEANINGFUL STORY?
L’or de Seraphine needed to differentiate itself in the crowded and anonymous category of candles. We saw the potential for a broader product platform and a refreshed narrative from scents to storytelling. The new brand strategy was built on the founders’ love of art history and design, giving them the freedom to expand into home goods where every print and pattern has sentiment and brings meaning to one’s home.
WHAT WE DELIVERED
Brand Strategy + Positioning
Brand Identity + Logo
Voice Direction, Copywriting
Photo Art Direction
Product Storytelling Strategy
L’or De Seraphine’s rebrand opened doors for product placement at higher-end retailers such at Bloomingdale’s, Maisonette and Anthropologie.
