Tea Collection
Globally inspired style for curious kids
INVIGORATING A BELOVED, LEGACY BRAND
Founded in 2002, Tea Collection is a children’s clothing brand that travels the world to source its one-of-kind patterns and styles. The platform that differentiated Tea Collection in their heyday didn’t need to change — owning global connection and cultural curiosity through the lens of kids — it just needed a refocus to celebrate this strength. And a logo tweak, or too.
WHAT WE DELIVERED
Brand Strategy + Positioning
Brand Identity + Logo Refresh
Studio Photo Art Direction
Location Photo Art Direction
Site Update + Design
Catalog Design + Concept
Reestablishing Tea’s connection to travel and exploration, meant shooting campaigns and content on location. That meant we had to produce a shoot in Kathmandu, Nepal! We worked with local Nepali children and American children living abroad to give us a glimpse into being a kid living in Nepal.
