SIDE PROJECTS, PODCASTS, PRESS & MORE
CREATIVE BOOM PROFILE
“I WANTED TO WORK IN MY ZONE OF GENIUS.”
LETTER A founder, Allison Henry Aver writes for Creative Boom about why 20 years of working in-house on the brand side, turned out to be exactly the right amount of experience to start her own agency. The clients she works with now want a peer and partner with lived experiences. What she once feared would make her irrelevant, became the reason they showed up. Opening the studio was never a pivot. It was the natural progression of things.
FEATURE
The State of Indie Studios + Agency Report
INDIE FOUNDERS REJECTED THE TRADITIONAL MID-SIZED MODEL.THIS IS WHAT THEY BUILT INSTEAD.
EAT MY WORDS PODCAST
Allison joins Johanna Almstead on the eras of her creative career.
THE BOARD BRIEFING PANEL
Allison Henry Aver and trend expert, Katie Irving, on building brand and product strategy together.
OWN IT PODCAST
Allison Henry Aver speaks with Christy Hiler on her role as a female agency owner.
SIDE PROJECTS
STRAIGHTFORWARD DEFINITIONS OF THE THINGS WE DELIVER
“It’s never a bad thing to question the basic building blocks of our work — down to the language we use.”
Every studio has its own jargon for the same handful of deliverables. There’s no industry standard in branding, and if we didn't have a firm grasp on what things meant, our clients probably didn’t either. So to stop the confusion over Brand Guidelines versus Brand Books, we started defining the terms ourselves, in words that work for LETTER A. They’re a resource for everyone we work with now, and we hope you find them useful, too.
DIELINE INTERVIEW
The role of the small agency in today’s economy.
Read
CO-LAB CAREER STORIES PODCAST
Allison Henry Aver speaks about her career and founding LETTER A.
Listen
THE BOARD OP-ED
Allison Henry Aver writes about the benefits of hiring a fractional creative leader.
PRINT DESIGN PODCAST
Allison Henry Aver on creating the packaging system for Spring & Mulberry.
BUSINESS / WOMEN
Allison Henry Aver on taking brands from static to spirited.
BECOMING A GRAPHIC & DIGITAL DESIGNER
Allison Henry Aver is featured discussing her experience leading Kate Spade Saturday.
Buy
ADDITIONAL PRESS
