Allison Henry Aver on why 45 is the perfect age to start your own agency.

“I wanted to work in my zone of genius — building rich worlds and helping founders bring their brands to life.”

Allison writes for Creative Boom about why 20 years of working in-house on the brand side, turned out to be exactly the right amount of experience to start LETTER A. The clients she works with now want a peer and partner with lived experiences. What she once feared would make her irrelevant, became the reason they showed up. Opening the studio was never a pivot. It was the natural progression of things.

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EAT MY WORDS PODCAST

Allison joins Johanna Almstead on the eras of her creative career.

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Katie Irving and Allison Henry Aver on The Board

THE BOARD BRIEFING PANEL

Allison Henry Aver and trend expert, Katie Irving, on building brand and product strategy together.

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OWN IT PODCAST

Allison Henry Aver speaks with Christy Hiler on her role as a female agency owner.

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SIDE PROJECTS

The Letter A-to-Zish Branding Dictionary

STRAIGHTFORWARD DEFINITIONS OF THE THINGS WE DELIVER

“It’s never a bad thing to question the basic building blocks of our work — down to the language we use.”

Every studio has its own jargon for the same handful of deliverables. There’s no industry standard in branding, and if we didn't have a firm grasp on what things meant, our clients probably didn’t either. So to stop the confusion over Brand Guidelines versus Brand Books, we started defining the terms ourselves, in words that work for LETTER A. They’re a resource for everyone we work with now, and we hope you find them useful, too.