Omius Cooling Technology
A cooler way to keep cool.
High-performance, made human
THE CHALLENGE
Omius developed a breakthrough cooling technology worn by Olympic champions, world-class runners, and endurance athletes. Omius came to Letter A with the desire to preserve that elite-performance credibility while becoming something a much broader audience could see themselves in.
THE SOLUTION
We repositioned Omius through brand strategy, a new visual identity, Shopify ecommerce design, and photo art direction.
Rather than reach for the usual cold, clinical cues of sports tech, we built a warmer, more optimistic brand world drawn from running culture, fashion, and the company’s Mexican roots. The result is a brand that still holds its ground with elite athletes and now makes room for anyone who wants to move through life a little cooler.
WE DELIVERED
Brand Strategy
Visual Identity
Photo Art Direction
Shopify Ecommerce Website Design
PRESS
“We wanted to humanize the brand without losing the athletes who got us here. Letter A helped us rethink how a brand built for elite runners can show up for aspiring ones, too — grounded in the energy of running culture, with our technical DNA intact.”
LEE GLANDORF
DIRECTOR OF MARKETING
We didn't make Omius less technical. Color, typography, photography, and digital design all pulled from contemporary running culture, but the science stayed exactly where it was. The goal was to make the technology easier to understand, easier to want, and easier to see yourself in.
