Omius Cooling Technology
A cooler way to keep cool.
MAKING HIGH-PERFORMANCE HUMAN
Omius developed breakthrough cooling technology trusted by Olympic champions, world-class runners and endurance athletes. The brand came to Letter A with a different challenge: preserve that elite-performance credibility while becoming more accessible to a broader audience.
We repositioned Omius through brand strategy, visual identity, Shopify ecommerce website design and photo art direction.
Instead of leaning into the cold visual language of performance technology, we built a warmer, more optimistic brand world inspired by running culture, fashion and the company’s Mexican roots. We approached the product like fashion, weaving in cues from lifestyle rather than just sport science. The result: a brand that still speaks to the fastest runners on the planet, but also feels accessible, human, and inviting to anyone who wants to move through life a little cooler.
WE DELIVERED
Brand Strategy + Positioning
Visual Identity
Photo Art Direction
Shopify Ecommerce Website Design
PRESS
“Our goal with Omius was to humanize and elevate the brand to reach a more sophisticated running audience. Letter A helped refine our narrative and visuals, rethinking how a brand that serves elite athletes can show up for aspiring athletes, too. I loved how we centered the idea in the vibrant energy of running culture, while retaining the brand’s technical DNA.”
LEE GLANDORF
DIRECTOR OF MARKETING
We shifted the brand from cold performance technology toward the human experience of movement.
Rather than treating Omius like a piece of sports equipment, we approached it more like an active lifestyle brand. Color, typography, photography and digital design drew from contemporary running culture while preserving the product’s scientific credibility.
The goal was not to make Omius less technical. It was to make the technology easier to understand, desire and identify with.
