Working Girls
Over its 60-year-history, Ann Taylor earned the right to speak to working women of substance with messages of unity, support and sisterhood. From slacks to site, we changed the conversation from retailer to lifestyle brand—elevated its point-of-view around fashion and style and celebrated their woman’s everyday life, every day.
BRAND STRATEGY // BRAND BOOK // LOGO + VISUAL IDENTITY // VOICE + COPYWRITING // PHOTO ART DIRECTION
WEBSITE DESIGN // PACKAGING DESIGN // SOCIAL MEDIA STRATEGY // SEASONAL CAMPAIGN CONCEPTION + EXECUTION
